Creator partnerships built to last.

The creators your customers already watch.

Matched, negotiated, and managed end to end.

7 Figures

Brand spend managed

300M+

Combined creator reach

We manage creator partnerships end to end.

01

Source

Creators matched to your exact target audience.

→ Audience age + gender match

→ Geo + US audience share

→ Repeat-sponsor track record

02

Negotiate

Deal terms built to stretch your budget further.

→ Deal structuring

→ Usage rights + compliance

→ Contracting

03

Activate

Hands-on execution from brief to live content.

→ Timeline management

→ Drafts delivered for brand approval

→ Campaign delivery support

04

Scale

Turn one campaign into a repeat partnership.

→ Long-term partnership strategy

→ Renewal planning

→ Non-exclusive creator deals

Executed campaigns. Reliable creators. Proven results.

Don't take our word for it.

“

Kevin is incredibly easy to work with, extremely proactive, and sources the deals that other companies weren't able to find! Would highly recommend them!

Graham Stephan

Graham Stephan, 5M+ followers

“

Kevin and the entire Rutherford team have been the best partners a brand could ask for. If you want an agency who gets it done, Rutherford are your people.

Shaul Wolf

Sr. Director, Social & Partnerships, Morgan & Morgan

“

They're easy to work with and open to feedback. They put real thought into making the content fit both the brand and their audience, and the whole process feels collaborative.

Rolan Issayev

Growth Manager, Higgsfield

“

Kevin and his team are incredibly responsive, detail oriented, and you can tell he has a solid understanding of what moves online. Very easy to work with.

Johnathan Lee

Head of GTM, Whop

“

Kevin has landed me tens of thousands of dollars worth of deals and always operated at the highest level of professionalism.

Mark Setlock

Finance Unfolded, 3M+ followers

“

RMP has made the brand deal process a flawless experience for me. Their response time is very quick, they include me in as much as I want to be included, and they learn my preferences fast. I'd 100% recommend RMP for anyone who wants to get deals done seamlessly.

Casper Opala

Casper Capital, 12M+ followers

“

Rutherford MP is a hardworking company that is committed to getting the best deals for their creators. Not only will they help find a brand deal that fits, they also keep you informed the entire way through the process.

Tanner Wiseman

Project Fear, 1M+ followers

“

The RMP team ensures that each deal moves smoothly and supports you through each step, taking weight off your shoulders and allowing you to focus on what drives you to be a creator in the first place. They truly care for every creator they manage, and their dedication shines through their work. I can't say enough good things about them!

Julia's Algos

Julia's Algos, 200K+ followers

A note from the founder.

Hey, thanks for stopping by. We know choosing who to work with is a big decision, and we don't take it lightly.

I'm Kevin. I've spent the last four years in creator partnerships, working with creators from 100K to 68M+ followers. I've been lucky to grow close to a lot of the brands and creators we work with, and I've closed over $12M in deals along the way.

I started Rutherford MP to do it the way I wish more agencies did. Pick creators whose audience actually matches the brand, negotiate terms that work for both sides, and build partnerships that renew instead of running once.

If this feels like a fit, drop me a note below.

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